Wednesday, August 25, 2010

Labels

We've changed our wine label.  Before we used a picture of one of our dogs on the label, which dog depended on whether the wine was a white or a red.  This was a little confusing, so we wanted to simplify it.  The goal was to have something more generic, so that every label appeared the same, and thus we'd have a "brand identity."

Below is an example of our new label.  The image of the beagles is actually a trace drawing made from two separate photographs of each of the dogs.  The traces were put together and then colored in.



This label I feel accomplishes the goal of having a brand identity while still retaining some sentimental value to us, as these images of our dogs are representative of their personalities.